Do You Think There Is A Correlation Between Customer Service Outsourcing And Negative Opinion About Americans?
Posted by China Sourcing CommentatorAug 24
I am a public relations major with a minor in cultural anthropology.
As we become a more globalized community, the rise of customer service outsourcing to India from American companies are on the rise. The impact of these new relationships can harvest both positive and negative impacts in both societies.
Customer service reps generally deal with answering questions, or rectify situations, dealing with a product or service. In many circumstances, the consumer may find themselves frustrated with an occurance that pertains to the specific product or service, but this may translate as frustration or even hostility to the rep who must deal with them.
For some host countries of outsourcing, these call centers may be the representatives initial/only contact with Americans. I would like to know if any pr departments of US based companies have taken the relevance of this daily interaction to institute any programs to counteract negative opinion that may develop about Americans?
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Of course it hurts the reputation of the U.S. when tens of thousands of foreign call center workers do nothing all day but hear us rant and rave. Having said that, the overall impact is very small. Far more damaging to the global reputation of Americans is our disasterious foreign policy. GW Bush is not only the least popular President in american history but one of the most reviled figures in all the world. I recently traveled to Asia and New Zealand on business and spent alot of time apologizing for him.