According to DisplaySearch, desktop monitor shipments last quarter and forecast report points out that the second quarter of 2009, shipments of desktop LCD monitors continue to rise nearly 6% to 4 thousand 500 thousand units, while China in the second quarter of 2009, as well as in 2009 the first half of the world’s largest market for LCD monitors. However, DisplaySearch forecasts EMEA in the second half of 2009 will revert to the largest market for desktop LCD displays, mainly because the peak season in Europe concentrated in the second half, and the economy gradually dies down.

Unlike other regions, China’s domestic sales of desktop LCD monitors and desktop computer sales closely related. Generally speaking, an area the more mature computer market, commercial customers and consumers will consider buying a new LCD monitor to replace the original old, but because of China’s domestic market, a small number of computers in the past, so new for the old upgrade market smaller. In addition, the desktop LCD monitor market in China is also the main beneficiaries of the growth in home appliances to the countryside policies of the stimulus.

China’s domestic consumer desktop PC market at this stage like to assemble their own computers, desktop LCD monitor is one of the only accessories, this feature also for white-box vendors display provides the perfect opportunity. From brand-name manufacturers point of view, AOC in the second quarter of 2009, China has become the largest desktop LCD monitor brand makers, defeating the leader in the domestic PC brand Lenovo, which further demonstrates China’s strong growth in DIY market. TPV’s AOC is a major brand, while TPV is a desktop LCD monitor’s largest OEM manufacturers, not only for its own OEM brands, but also for the world’s largest PC and desktop LCD monitor brand makers such as HP, Acer, Lenovo, Dell such contract.

LCD 09 of the top ten brands in China, shipments and market share rankings For the 11 holidays, DisplaySearch forecast it to continue to drive strong domestic growth in sales of desktop LCD monitors, but the next global panel supply and demand cause for concern. The data have pointed out that the Chinese market has enough inventory to meet the 11 holiday demand; same time, since the second quarter of 2009, prices rose in the third quarter panels, manufacturers increase the cost of inventory, so in 11 holiday makers will be re-adjusted after the inventory, so we believe that the fourth quarter of 2009 and in 2010 the market situation is still worth watching.

In response to the market and the challenges arising from the subsequent fall in prices, the brand manufacturers have begun to promote new technologies and encourage new platforms on the market. The new LED backlight technology, portable computers, may lead to a thinner, lighter and more energy-efficient value-added activities, whereas fu r desktop LCD monitor although the signs will increase costs, but total revenue, store brand manufacturers to keep the growing LED backlighting. There are already established brands, the use of LED-backlit LCD desktop display, the green environment and other concepts in order to promote the protection of consumers, the price is more than just use a CCFL backlight display a little higher.

In terms of the new platform, PC and desktop LCD monitors manufacturers will continue to promote the new All-in-one. In the first three quarters of 2009 panels out of the situation, many manufacturers can not introduce new products on schedule. As the panel supply gradually relaxed, many companies in 2010 to the low-cost in-one machine to invest, they want one in the second half of low-priced machine will be the progressive development of the Internet of this image (mini-note or netbook) the same as in the development of countries to create a better market.


Article Source:China Sourcing Blog

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