Not long ago, Omega, Vice President Luke Qin said China, Omega now has not only secured the China’s imports form about 25% market share, but also in Omega’s global market rankings, this year China will replace Japan as the world.

Omega

The face of market expansion and Omega leaps and bounds, and many have been indifferent to international watch big the Chinese market is also not contain himself, sales policies have tilted to the Chinese market. It is reported that U. S. sales in the first watches Movado cost 2. 6 million Yuan please do the image of a famous movie star Karen Mok spokesman, carrying a variety of 240 from 3,000 Yuan to 160 ten thousand dollars for a new high-end watches, storm the Chinese market . Rolex watches line this year, Shanghai and other places have also set up special maintenance points, from the after-sales service to start discuss consumer favor. Brands such as Omega are to accelerate store openings in China.

More and more alternatives to large-scale shrinkage of the market, clocks, Nanjing, many large shopping malls, especially in high-end fashion stores is no trace of Chinese-made watches. Domestic market share in the sales table was, year after year while sales of imported luxury watches are becoming more prosperous. According to reports, was a place of business in Nanjing last year, sales of high-end watches 70000000 yuan this year, even pace. Nanjingxinbai Mr. Lin Wei Xie clock in the closet for five years of 2001, imports of high-quality sales in Nanjing, and 20% to 30% increase in turnover this year is not less than 80 million yuan. very rapid fall in the import share of domestic high-quality format is no exception.

So at every turn tens of thousands or even tens of thousands of high-grade watches million behind in the end how much profit? These profits eventually fall into the hands of whom?

Nanjing, a clock store manager told a secret: every business in gross sales increase of 15% of the time, that does not cost the company to earn 8 % of net profits of the company’s overall position to form its own clock for 50% profit. Manager, for example, sold 10,000 yuan in Hong Kong, watches, businesses are typically 55 times to buy a factory to supply, plus customs duty and VAT, and the clocks at the expense of producers businessmen from the mainland is 7000 yuan. Is there really are not. Similarly, the list of the names on the mainland are usually more expensive than retail prices in Hong Kong for more than 30% -50% or 13 000 -1. 5 million, according to at least the calculation of the price and without any customs duties, value added than 7000 yuan, 5000 Multiple-clock pocket very quickly to producers, which includes not check the manufacturer’s price before the profit.

An industry privately told reporters that a lot of shopping malls selling high-end Nanjing watches many of them are inventory. As we all know, the less valuable the more inventory, but the watches manufacturers sell their own good ideas. As imports become increasingly optimistic about the table sales, the brand’s special point of sale merchants compete to become hot spots. Therefore, manufacturers generally have adopted watches special sales, new sales outlets in the procurement must be accompanied by bundling high-grade gold watch and some of the specified models (inventory backlog table). Tie-in business to get inventory form, the use of consumer watches the “ignorance”, the watches on the number used for inventory appreciation cousin. What makes me angry is that mercenary merchants and manufacturers went so far as “complicit” in the inventory table of foreign sales, it said that they have required that a certain section of the number of watches specifically for the Chinese market, only in the Chinese market, while the other number Once the watch into the Chinese market should be regarded as parallel imports. Unaware of where consumers generally believe that “parallel imports” is “fake,” in fact, Nanjing market appears cheaper than the mall about 20% of the same style to the list, are some of the companies have the right to import directly purchased in Hong Kong .

According to insiders, under normal circumstances, 10 million or above of high-grade watches have to be numbers, and the more expensive the number the less. In this way, after a period of time after the sale, the remaining watches due to supply dried up, the price of natural correspondingly, the manufacturers are increasingly looking at the table a bold worth of inventory to increase market sales price. Late last year, sales of luxury watches market in Nanjing, the radar was up 7%, Rolex rose by 5% -7%, Longines, Tissot, Omega and so on up 5% -9%.

Nanjing Golden Eagle International Shopping Center of a person in charge of the Omega, Rolex, Movado and other watches manufacturers to carry huge amounts of money storm the Chinese market applauded. He said that imports of watches market because the brand has always been more than a “factory big bully-business”, when the civil war in playing high-end foreign brands, the business interests of not only guaranteed to normal, but consumers can be lower than the current 20% about Hong Kong to buy foreign list prices.

The industry predicted that the table will start the next high-end foreign melee the Chinese market. The era of huge profits, will also be with the fierce market competition has dropped significantly.

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Article Source:China Sourcing Blog

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